Kim Lam Investment Brand system
v2.0 · 20 Oct 2026

Identity · the wordmark is the mark

Kim Lam Investment

Newsreader caps, wide tracking, ink on paper. No monogram, no tile, no gloss — the name carries the identity, and a graphite K carries the app.

Version2.0
Date20 Oct 2026
OwnerKim Lam Investment
FilesSVG + PNG, light and dark

01 — Wordmark

The name is the mark.

“KIM LAM” is set in Newsreader 500, all caps, tracked at 0.09 em. “INVESTMENT” sits below in Inter, small, at 0.36 em. The wordmark is outlined, so it never reflows or substitutes a font. There is no symbol to explain and nothing to misread.

Primary · ink on paper

Kim Lam Investment

Inverse · white on graphite

Kim Lam Investment

Clear space

Clear space = 0.5× the cap height on every side. Minimum width 120 px; below that, use the app icon.

Minimum widths

240 px
160 px
120 px · min

02 — App icon

A graphite K, not a blue tile.

The only place a container appears. Graphite #14171A, a one-pixel inner edge, the serif K in white. The favicon uses a heavier cut of the same K so it holds at 16 px.

180 · apple-touch
256 · 128 shown
48
32
16

In the dashboard sidebar and the login card the icon is drawn at 26 px. In documents, the wordmark alone is enough; the K is an app affordance.

03 — Colour

Ink, paper, one blue.

Blue is an action colour — links, focus, the one hairline in the social card. The identity itself is ink and paper. No gold, no forest, no gradient.

InkWordmark, text#0B1B2B
PaperLight surface#F2F2F7
GraphiteApp tile#14171A
Blue 600Action, light#0066CC
Blue 500Action, dark#0A84FF

White on Blue 600 5.57:1 · Blue 600 on Paper 4.99:1 · Blue 500 on Graphite 4.66:1. Never white on Blue 500 (3.65:1).

04 — Type

Two roles, one family each.

Newsreader belongs to the wordmark only. The product uses the system stack — SF Pro on a Mac, Segoe UI on Windows — and Inter where a fixed outline is needed. Numbers are tabular.

KIM LAM
Newsreader 500 · 0.09em
Net asset value
24 / 600 / −0.02em
Positions, weight and unrealised P&L in one line.
15 / 400 / 1.5
PORTFOLIO WEIGHT · 4.67% · 20 OCT 2026
11 / 400 / caption
₫3,042,118,400  +8.42%
20 / 600 / tabular

05 — Don'ts

What made the earlier marks look young.

These are the five things that must not come back.

No monogramNo KL tile, no chunky two-letter mark. The wordmark is the identity.
No blue tileA saturated blue squircle reads as an app for children.
No glossNo specular, reflection or inner glow on the mark.
No gold#C6A15B and the forest square are retired.
No wordmark effectsNo shadow, no glow, no stretch. Scale it; never squeeze it.

06 — Motion

The wordmark does not move.

Motion belongs to the interface: 120 ms press, 180 ms hover, 320 ms entrance, 480 ms count, 700 ms chart. The logo is static; glass is a material for surfaces, not a finish for the identity.